Create: Digital Agency

Author

Course: Simulation of Digital Business

Published

September 21, 2025

1 Create: Digital Agency

This page describes the assignment brief, stages, deliverables, and assessment rubric for the group project where students build a simulated digital agency.

Note

Each group = one agency. Work in teams of 4–6 students.

1.1 Project Brief

Build a simulated digital agency that offers one or more digital services (e.g., social media management, digital advertising, website design, content creation, or complete branding packages). Your agency should show a coherent brand identity, a simple business model, a sample client engagement, and deliverables produced during the simulation.

1.2 Stages (Milestones)

Stage 1 — Agency Setup (Week 2)

  • Choose a team name and create a short brand identity.
  • Create a project workspace (Google Drive / Notion / GitHub / Figma/ ClickUp).
Note

Deliverable: Company Profile containing name, tagline, mission, team, and links to workspace.

Stage 2 — Business Model (Week 2)

  • Complete a Business Model Canvas (BMC).
  • Define target customer segments, value propositions, and pricing packages.

Deliverable: bmc.pdf or bmc.png + pricing.md (service packages: Basic / Premium / Custom).

Stage 3 — Service Offering & Plan (Week 3)

  • Select 1 pilot service for the simulation and design a 4-week project plan (timeline, milestones, responsibilities).
  • Design at least one sample deliverable (e.g., 3 social media posts, a landing page mockup, or an ad creative).

Deliverable: plan.md + deliverable.zip (images, Figma links, or documents).

Stage 4 — Client Proposal & Pitch (Week 4)

  • Prepare a proposal for a sample client (1–2 pages) including scope, timeline, price, and expected outcomes.
  • Pitch the proposal in a 7-minute presentation.

Deliverable: proposal.pdf + presentation slides pitch.qmd or pitch.pdf.

1.4 Assessment Rubric

  • Brand & Identity
  • Business Model & Pricing
  • Quality of Deliverables (design, documents)
  • Presentation & Pitch
  • Teamwork
  • Timeliness & File Organization

Templates Company Profile and Guidelines

Important

untuk format template bisa akses di sini

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